the campaign had quadrupled the number of Pearl Jam mentions on Twitter, reaching 5.9 million tweets globally, and drew over 65,000 views to the PJ20 website, making it Columbia's most-viewed page of the day, according to Columbia.
Look for the fun to continue September 1st:
On September 1, Pearl Jam's website will begin the PJ20 "Twenty Days" and unveil a new piece of content every day until the movie's release date on September 20. After a PJ20 Labor Day weekend mini-festival at Wisconsin's Alpine Valley, Pearl Jam will play a pair of shows in Toronto on September 11 and 12.