Whole Foods is going to be traveling the country with a green festival called the Do Something Reel Film Festival. Part of the project will include showcasing a documentary on their website beginning on Earth Day, April. 22, 2011.
What will that documentary be? Dig It, which follows members of Pearl Jam as they participate in beautification projects in New York and Los Angeles.
TwoFeetThick has a lot more great information about this film.