The Target discs will link to a virtual "vault" of 11 concerts spanning Pearl Jam's career, from which fans can choose two. The band will also create an organic cotton T-shirt to be sold at Target, with proceeds earmarked for the hunger relief charity Feeding America. And in September, a Cameron Crowe-directed TV ad will air featuring footage shot during a private performance at Seattle's Showbox in late May.
Is that enough to make me go to Target and buy a second copy of Backspacer? I don't know. I guess I have a little under two months to decide.
The discussion continues here.